TikTok's first ever live music experience in Mesa, AZ with headlining artists Cardi B, Peso Pluma, Anitta, Niall Horan, and Charlie Puth. TikTok In The Mix sold out, and broke the record to become the most watched LIVE event EVER on TikTok with 33.6M viewers.
Guided creative direction and messaging of OOH billboards which ran in prominent places such as New York and Los Angeles received over 100M impressions.

Collaborators: Raisa Janjua, Nessa Tabrizy, Conor Kort, Johnny Chiu, Shayna Wenger, Jeff Stamp, William Granberry, Kayla Dixon, Alina Murillo, Atlantic New York.